S\u0130V\u0130L TOPLUM ADI ALTINDA T\u0130CAR\u0130 FAAL\u0130YET<\/strong><\/p>\nKuzey K\u0131br\u0131s\u2019ta faaliyet g\u00f6steren i\u015fletmelere g\u00f6nderilen tan\u0131t\u0131m yaz\u0131lar\u0131nda, \u201cYoung Turkish Cypriots (YTC)\u201d adl\u0131 olu\u015fumun sosyal medya platformlar\u0131 \u00fczerinden reklam ve tan\u0131t\u0131m hizmeti sunmak i\u00e7in \u00fccret talep etti\u011fi g\u00f6r\u00fcl\u00fcyor.<\/p>\n
G\u00f6nderilen bilgilendirme metninde i\u015fletmelere;<\/p>\n
\u2022 50 Sterlin \u2013 Instagram ve Facebook story<\/p>\n
\u2022 150 Sterlin \u2013 iki platformda payla\u015f\u0131m<\/p>\n
\u2022 300 Sterlin \u2013 \u00e7oklu platform reklam paketi<\/p>\n
gibi \u00fccret tarifeleri sunuldu\u011fu dikkat \u00e7ekiyor.<\/p>\n
Ancak s\u00f6z konusu faaliyetlerin KKTC\u2019de herhangi bir \u015firket kayd\u0131, vergi y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fc veya medya lisans\u0131 bulunmadan y\u00fcr\u00fct\u00fclmeye \u00e7al\u0131\u015f\u0131lmas\u0131, \u00fclkedeki medya ve reklam sekt\u00f6r\u00fc a\u00e7\u0131s\u0131ndan ciddi bir kay\u0131t d\u0131\u015f\u0131 ticaret tart\u0131\u015fmas\u0131n\u0131 g\u00fcndeme getirdi.<\/p>\n
<\/p>\n
VERG\u0130 \u00d6DEYEN MEDYA KURULU\u015eLARINA HAKSIZ REKABET<\/strong><\/p>\nKKTC\u2019de faaliyet g\u00f6steren medya kurulu\u015flar\u0131 ve reklam platformlar\u0131:<\/p>\n
\u2022 kurumlar vergisi<\/p>\n
\u2022 KDV<\/p>\n
\u2022 sosyal sigorta ve ihtiyat sand\u0131\u011f\u0131 y\u00fck\u00fcml\u00fcl\u00fckleri<\/p>\n
\u2022 yay\u0131n ve lisans d\u00fczenlemeleri<\/p>\n
gibi bir\u00e7ok mali ve hukuki sorumluluk alt\u0131nda faaliyet g\u00f6sterirken, yurt d\u0131\u015f\u0131ndan y\u00fcr\u00fct\u00fclen ve hi\u00e7bir yerel y\u00fck\u00fcml\u00fcl\u00fck ta\u015f\u0131mayan reklam toplama faaliyetleri, sekt\u00f6r temsilcileri taraf\u0131ndan \u201ca\u00e7\u0131k bir haks\u0131z rekabet\u201d olarak de\u011ferlendiriliyor.<\/p>\n
Sekt\u00f6r temsilcileri, bu t\u00fcr giri\u015fimlerin yayg\u0131nla\u015fmas\u0131 halinde yerel medya ekonomisinin ciddi zarar g\u00f6rebilece\u011fini vurguluyor.<\/p>\n
EKONOM\u0130YE DO\u011eRUDAN ZARAR UYARISI<\/strong><\/p>\nEkonomi \u00e7evrelerine g\u00f6re, Kuzey K\u0131br\u0131s\u2019taki i\u015fletmelerden yurt d\u0131\u015f\u0131na kay\u0131t d\u0131\u015f\u0131 reklam geliri ak\u0131\u015f\u0131 olu\u015fmas\u0131, sadece medya sekt\u00f6r\u00fcn\u00fc de\u011fil ayn\u0131 zamanda \u00fclke ekonomisini de olumsuz etkileyebilir.<\/p>\n
Uzmanlara g\u00f6re bu durum:<\/p>\n
\u2022 devletin vergi kayb\u0131na u\u011framas\u0131na,<\/p>\n
\u2022 yerel medya gelirlerinin azalmas\u0131na,<\/p>\n
\u2022 reklam piyasas\u0131n\u0131n kay\u0131t d\u0131\u015f\u0131 alanlara kaymas\u0131na<\/p>\n
neden olabilecek bir tablo ortaya \u00e7\u0131karabilir.<\/p>\n
“S\u0130V\u0130L TOPLUM MASKES\u0130 T\u0130CAR\u0130 FAAL\u0130YET \u0130\u00c7\u0130N KULLANILAMAZ”\u00a0<\/strong><\/p>\nEkonomi ve medya \u00e7evreleri, sivil toplum kimli\u011fi alt\u0131nda y\u00fcr\u00fct\u00fclen ticari faaliyetlerin \u015feffaf ve yasal zeminde olmas\u0131 gerekti\u011fini belirtiyor.<\/p>\n
Aksi halde bu t\u00fcr yap\u0131lar\u0131n, sivil toplum g\u00f6r\u00fcnt\u00fcs\u00fc alt\u0131nda ticari faaliyet y\u00fcr\u00fctmesi, hem etik hem de hukuki a\u00e7\u0131dan ciddi sorunlar yaratabilir.<\/p>\n
YETK\u0130L\u0130LERE \u0130NCELEME \u00c7A\u011eRISI<\/strong><\/p>\nSekt\u00f6r temsilcileri, Kuzey K\u0131br\u0131s\u2019taki i\u015fletmelerden reklam geliri toplamay\u0131 hedefleyen yurt d\u0131\u015f\u0131 merkezli yap\u0131lar\u0131n faaliyetlerinin ilgili kurumlar taraf\u0131ndan incelenmesi gerekti\u011fini belirtiyor.<\/p>\n
Ekonomi \u00e7evrelerine g\u00f6re, KKTC\u2019de faaliyet g\u00f6steren ve vergisini \u00f6deyen medya kurulu\u015flar\u0131n\u0131n korunmas\u0131, hem sekt\u00f6r\u00fcn s\u00fcrd\u00fcr\u00fclebilirli\u011fi hem de \u00fclke ekonomisinin sa\u011fl\u0131kl\u0131 i\u015fleyi\u015fi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n
HABERLER banner-type-1 \u201cYoung Turkish Cypriots\u201d ad\u0131 alt\u0131nda reklam topluyorlar: KKTC ekonomisine ve yerel medyaya kar\u015f\u0131 kay\u0131t d\u0131\u015f\u0131 faaliyet yaz\u0131s\u0131 ilk \u00f6nce K\u0131br\u0131s Hakikat \u00fczerinde ortaya \u00e7\u0131kt\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130ngiltere\u2019de ya\u015fayan baz\u0131 K\u0131br\u0131s k\u00f6kenli gen\u00e7lerin kurdu\u011fu \u201c(YTC)\u201d adl\u0131 olu\u015fumun, sivil toplum platformu kimli\u011fi alt\u0131nda Kuzey K\u0131br\u0131s\u2019taki i\u015fletmelere reklam ve tan\u0131t\u0131m hizmeti pazarlamaya \u00e7al\u0131\u015fmas\u0131 tepki \u00e7ekti. Vergi, lisans ve yasal y\u00fck\u00fcml\u00fcl\u00fcklerden muaf \u015fekilde y\u00fcr\u00fct\u00fclen bu giri\u015fimin, KKTC\u2019de faaliyet g\u00f6steren kay\u0131tl\u0131 medya kurulu\u015flar\u0131 ve vergi veren firmalar a\u00e7\u0131s\u0131ndan haks\u0131z rekabet yaratt\u0131\u011f\u0131 ifade ediliyor. S\u0130V\u0130L TOPLUM ADI […]<\/p>\n","protected":false},"author":1,"featured_media":36579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kibris"],"yoast_head":"\n
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Vergi, lisans ve yasal y\u00fck\u00fcml\u00fcl\u00fcklerden muaf \u015fekilde y\u00fcr\u00fct\u00fclen bu giri\u015fimin, KKTC\u2019de faaliyet g\u00f6steren kay\u0131tl\u0131 medya kurulu\u015flar\u0131 ve vergi veren firmalar a\u00e7\u0131s\u0131ndan haks\u0131z rekabet yaratt\u0131\u011f\u0131 ifade ediliyor. 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